With hosiery brand Lux Cozi Kolkata Knight Riders has put up its tie-up, the deal by which the anger among the people and widespread criticism has been earned.
On Monday release Shah Rukh khan owned franchisee stated that, “Respecting the sentiments of Kolkata and people of Bengal, both, Lux Industries and KKR have decided to put their association on hold until issues are resolved and the sensitivities of the aggrieved group are adequately addressed,”.
It was supposed that the inner wear brand which is owned by Ashok Todi, an accused Rizwanur Rahman suicide case is associated with KRK’s apparel merchandising.
The Bollywood star is signed by the Lux Hosiery as brand ambassador..
